Describe how channel leaders can exert each of the power bases (legitimate, referent, expert, reward, and coercive)

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Describe how channel leaders can exert each of the power bases (legitimate, referent, expert, reward, and coercive) on marketing channel members who market televisions in selected retail outlets in Europe.
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International Marketing

ISBN: 978-1452226354

1st edition

Authors: Daniel W. Baack, Eric G. Harris, Donald Baack

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