Describe the current American culture in terms of each of the 18 values discussed in this chapter.

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:34 AM

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Describe the current American culture in terms of each of the 18 values discussed in this chapter.

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a Individualcollective More collective than in the past but still strongly individualistic b Perform...View the full answer

Consumer Behavior Building Marketing Strategy

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