Describe the differences between a value chain and a value delivery network?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:30 AM

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Describe the differences between a value chain and a value delivery network?

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Each company department can be thought of as a link in the companys inte...View the full answer

Principles of Marketing

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