Describe the importance of reference groups in international marketing.

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Essentials Of Business Research Methods

ISBN: 9780367196189

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Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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Question Posted: May 03, 2012 04:31 AM

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Describe the importance of reference groups in international marketing.

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An important form of social interaction is an individuals reference group Reference groups are ...View the full answer

Essentials Of Business Research Methods

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