Describe the interrelationship between consumer behavior as an academic discipline and the marketing concept.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:48 AM

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Describe the interrelationship between consumer behavior as an academic discipline and the marketing concept.

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The term consumer behavior refers to the behavior that consumers display in searching for pu...View the full answer

Consumer Behavior

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