Describe the major types of vertical marketing systems and provide an example of each.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:39 AM

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Describe the major types of vertical marketing systems and provide an example of each.

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There are three major types of vertical marketing systems VMSs corporate contractual and administe...View the full answer

Principles of Marketing

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