Describe the marketing program elements and how each influences sales and performance in international business.

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International Business And The New Realities

ISBN: 218

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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Question Posted: Nov 27, 2012 06:54 AM

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Describe the marketing program elements and how each influences sales and performance in international business.

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MARKETING PROGRAMS Marketing programs is the coordinated thoughtfully designed set of activities that help you achieve your marketing objectives Your marketing objectives are strategic sales goals tha...View the full answer

International Business And The New Realities

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