Describe the needs that the following items might satisfy and the total cost to the consumer of

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Describe the needs that the following items might satisfy and the total cost to the consumer of obtaining the benefits of the total product.
a) Digital video recorder (e.g., TiVo)
b) Lasik eye surgery
c) Motorcycle
d) SUV

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:06 AM

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Describe the needs that the following items might satisfy and the total cost to the consumer of

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Consumer Behavior Building Marketing Strategy

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