Describe the reasons why firms use public relations in an IMC program. Provide an example of an

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Describe the reasons why firms use public relations in an IMC program. Provide an example of an appropriate use of public relations in this mix.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:35 AM

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Describe the reasons why firms use public relations in an IMC program. Provide an example of an

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Advantages include Credibilitydue to its perceived news intent versus selling PR may have higher cre...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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