Describe the reasons why firms use public relations in an IMC program. Provide an example of an
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Advantages include Credibilitydue to its perceived news intent versus selling PR may have higher cre...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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