Describe the role of branding in the global luxury products market.

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International Business The New Realities

ISBN: 978-0134324838

4th edition

Authors: Tamer Cavusgil, Gary Knight, John Riesenberger

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Question Posted: Oct 25, 2016 10:33 AM

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Describe the role of branding in the global luxury products market.

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Power of branding enables premium pricing perfumes watches handbags and other a...View the full answer

International Business The New Realities

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