Describe the significance of the shift from transaction-based marketing to relationship marketing. When does relationship building begin?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:04 AM

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Describe the significance of the shift from transaction-based marketing to relationship marketing. When does relationship building begin?

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Transactionbased marketing operated under the traditional view of marketing as a simple exc...View the full answer

Contemporary Marketing

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