Describe why cluster analysis might be appropriate both before and after an MDS study.

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ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:49 AM

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Describe why cluster analysis might be appropriate both before and after an MDS study.

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Before a study cluster analysis would be used to cluster respondents with respect ...View the full answer

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