Discuss how circulation figures are used in evaluating newspapers as part of a media plan and setting
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Circulation figures represent the number of individuals that receive a publication either th...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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