Discuss how the following pairs differ from each other in terms of organizational activities and objectives. Discuss

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Discuss how the following pairs differ from each other in terms of organizational activities and objectives. Discuss how these differences influence organizational cultures.
a) Wal-mart, Target
b) DHL, the US Post Office
c) www.Buy.com, Banana Republic
d) Mercedes-Benz, Kraft Foods
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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