Discuss how the form of a question may influence satisfaction scores.

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Services Marketing Concepts, Strategies, & Cases

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Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:29 AM

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Discuss how the form of a question may influence satisfaction scores.

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Satisfaction scores often vary depending on the data collection m...View the full answer

Services Marketing Concepts, Strategies, & Cases

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