Discuss how tracking studies might be tied into the hierarchy-of-effects models.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:31 AM

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Discuss how tracking studies might be tied into the hierarchy-of-effects models.

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Tracking studies are generally used as posttest measures of the ads effectiveness In these tests the ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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