Discuss Rogers Diffusion of Innovation Curve and its usefulness to advertisers.

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Discuss Rogers’ Diffusion of Innovation Curve and its usefulness to advertisers.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:21 AM

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Discuss Rogers Diffusion of Innovation Curve and its usefulness to advertisers.

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Everett Rogers developed the Diffusion of Innovation Curve to identify ho...View the full answer

Advertising & IMC Principles & Practice

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