Discuss several approaches for evaluating advertising on websites. What are their advantages and disadvantages?

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Quantitative Finance

ISBN: 9781118629956

1st Edition

Authors: Maria Cristina Mariani, Ionut Florescu

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Question Posted: Nov 20, 2012 05:39 AM

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Discuss several approaches for evaluating advertising on websites. What are their advantages and disadvantages?

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Some performance indicators are traffic volume such as page views or the simple number of visitors t...View the full answer

Quantitative Finance

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