Discuss the benefits and drawbacks of using comparison shopping websites in making buying decisions.

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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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Question Posted: Aug 04, 2017 09:41 AM

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Discuss the benefits and drawbacks of using comparison shopping websites in making buying decisions.

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Obvious benefits include the vast amount of selection and the ability to compari...View the full answer

Marketing An Introduction

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