Discuss the benefits of testing new products prior to introduction. Define trade promotion.

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Retail Category Management

ISBN: 978-0135152089

1st edition

Authors: Deborah C. Fowler, Ben K. Goh

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Question Posted: Dec 19, 2015 03:52 AM

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Discuss the benefits of testing new products prior to introduction. Define trade promotion.

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The benefits include 1 Reducing the failure rate of new products 2 Testing new ...View the full answer

Retail Category Management

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