Discuss the brand management and its relationship with marketing communication campaigns using examples to illustrate.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:09 PM

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Discuss the brand management and its relationship with marketing communication campaigns using examples to illustrate.

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The nature and role of the brand management function s...View the full answer

Marketing Communications Management Analysis Planning Implementation

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