Discuss the challenges Under Arm our faces in the female market for exercise apparel. Evaluate the strategy
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Under Arm our faces a number of challenges in marketing its exercise apparel products to women First the brand image for Under Arm our was built aroun...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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