Discuss the four components of corporate social responsibility (CSR) and how they relate to a charitable campaign

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Discuss the four components of corporate social responsibility (CSR) and how they relate to a charitable campaign such as (Product) RED. How does participation in a cause-marketing event contribute to a company’s corporate social responsibility? What role does sustainability play?
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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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