Discuss the importance of target market analysis. How does it affect the development of market planning for

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Discuss the importance of target market analysis. How does it affect the development of market planning for a particular company?

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:28 AM

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Discuss the importance of target market analysis. How does it affect the development of market planning for

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