Discuss the legal and ethical considerations in deciding whether to use an endorsement to sell a product

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Discuss the legal and ethical considerations in deciding whether to use an endorsement to sell a product or service.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:19 AM

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Discuss the legal and ethical considerations in deciding whether to use an endorsement to sell a product

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Endorsement is considered a perfectly legal strategy unless the endorser doesnt act...View the full answer

Advertising & IMC Principles & Practice

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