Discuss the major problems with the traditional approaches to defining the effects of advertising.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:20 AM

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Discuss the major problems with the traditional approaches to defining the effects of advertising.

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There are two problems with the traditional approaches 1 The presumpt...View the full answer

Advertising & IMC Principles & Practice

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