Discuss the pros and cons of McDonald's use of an everyday value pricing strategy versus a constant

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Discuss the pros and cons of McDonald's use of an everyday value pricing strategy versus a constant stream of promotions.

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 02:07 AM

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Discuss the pros and cons of McDonald's use of an everyday value pricing strategy versus a constant

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Retail Management A Strategic Approach

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