Discuss the relationship between channel management and logistics management. Is one of these areas more important than

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Discuss the relationship between channel management and logistics management. Is one of these areas more important than the other? Explain why or why not.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:55 AM

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Discuss the relationship between channel management and logistics management. Is one of these areas more important than

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Channel management is concerned with the overall design and administration of di...View the full answer

Marketing Channels

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