Discuss the relative merits of, and problems with: (a) Rating and ranking scales. (b) Likert and differential

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Discuss the relative merits of, and problems with:
(a) Rating and ranking scales.
(b) Likert and differential scales.
(c) Unidimensional and multidimensional scales.

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Business Research Methods

ISBN: 978-0073521503

12th edition

Authors: Donald R. Cooper, Pamela S. Schindler

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Question Posted: Sep 17, 2014 10:31 AM

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Discuss the relative merits of, and problems with: (a) Rating and ranking scales. (b) Likert and differential

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a Rating scales have an advantage in that they require less time are interesting to use and have a wider range of application than ranking methods They can also be used with a large number of properti...View the full answer

Business Research Methods

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