Discuss the role music plays in advertising. Why might companies such as Microsoft, Cadillac, and Nike pay

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Discuss the role music plays in advertising. Why might companies such as Microsoft, Cadillac, and Nike pay large sums of money for the rights to use popular songs in their commercials?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:30 AM

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Discuss the role music plays in advertising. Why might companies such as Microsoft, Cadillac, and Nike pay

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Music can play a variety of roles and functions in commercials In many spots the role o...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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