Discuss the three factors firms consider when evaluating market segments. Which is most important?

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:43 AM

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Discuss the three factors firms consider when evaluating market segments. Which is most important?

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In evaluating different market segments a firm must look at three factors segment size and growth se...View the full answer

Marketing An Introduction

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