Discuss the two sales response models described in the text. Explain the differences between the two models.

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Discuss the two sales response models described in the text. Explain the differences between the two models. Provide examples of type of products that might follow each of these response curves.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:32 AM

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Discuss the two sales response models described in the text. Explain the differences between the two models.

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The sshaped response curve makes the assumption that certain levels of advertising expenditures must be reached before any noticeable impact on sales ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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