Distinguish among MIS (marketing information system), marketing research, and DSS (decision support system).

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:43 AM

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Distinguish among MIS (marketing information system), marketing research, and DSS (decision support system).

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A marketing information system MIS is a structure consisting of people equipm...View the full answer

Marketing Research

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