Do you agree that cohort segmentation is effective in developing communications for various consumer groups? Explain why

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Do you agree that cohort segmentation is effective in developing communications for various consumer groups? Explain why or why not.

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Accounting Information Systems

ISBN: 978-0133428537

13th edition

Authors: Marshall B. Romney, Paul J. Steinbart

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Question Posted: Feb 16, 2018 07:24 AM

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Do you agree that cohort segmentation is effective in developing communications for various consumer groups? Explain why

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Cohort segmentation is also called segmentation according to generation It also refers to segmentati...View the full answer

Accounting Information Systems

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