Dream Team Productions was in the final design phases of its new film, Killer Worms, to be

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Dream Team Productions was in the final design phases of its new film, Killer Worms, to be released next summer. Market Wise, the firm hired to coordinate the release of Killer Worms toys, identified 16 critical tasks to be completed before the release of the film.

(a) How many weeks in advance of the film release should Market Wise start its marketing campaign? What are the critical path activities? The tasks are as follows:


MOST IMMEDIATE OPTIMISTIC LIKELY PESSIMISTIC ACTIVITY PREDECESSOR TIME TIME TIME Task 1 2 Task 2 3 3.5 4 Task 3 10 12 13


(b) If Tasks 9 and 10 were not necessary, what impact would this have on the critical path and the number of weeks needed to complete the marketingcampaign?

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Quantitative Analysis For Management

ISBN: 162

11th Edition

Authors: Barry Render, Ralph M. Stair, Michael E. Hanna

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