Eastern Chemical Company produces three products. The operating results of the current year are: The firm sets

Question:

Eastern Chemical Company produces three products. The operating results of the current year are:

The firm sets the target price of each product at 150% of the product's total manufacturing cost. Recognizing that the firm was able to sell Product C at a much higher price than the target price of the product and lost money on Product B, Tom Watson, CEO, wants to promote Product C much more aggressively and phase out Product B. He believes that the information suggests that Product C has the greatest potential among the fi rm's three products since the actual selling price of Product C was almost 50% higher than the target price while the fi rm was forced to sell Product B at a price below the target price.
Both the budgeted and actual factory overheads for the current year are $510,000. The actual units sold for each product also are the same as the budgeted units. The fi rm uses direct labor dollars to assign manufacturing overhead costs. The direct materials and direct labor costs per unit for each product are:

The controller noticed that not all products consumed factory overhead similarly. Upon further investigations, she identifi ed the following usage of factory overhead during the year:

Required
1. Determine the manufacturing cost per unit for each of the products using the volume-based method.
2. What is the least profi table and the most profi table product under both the current and the ABC costing systems?
3. What is the new target price for each product based on 150% of the new costs under the ABC system?
Compare this price with the actual selling price.
4. Comment on the result from a competitive and strategic perspective. As a manager of Eastern Chemical, describe what actions you would take based on the information provided by the activity-based unit costs.