Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research. Ritz-Carlton (pp. 424-425)
1. Using segmentation strategies, what are the target market(s) for the Ritz-Carlton? How does this relate to their brand management strategies?
2. Who are the top three competitors of Ritz-Carlton, and what are their advantages/ disadvantages with respect to their competitive product/service strategies.
3. How does The Ritz-Carlton match up to competing hotels? What are its key differences?
4. Discuss the importance of the "wow stories" in maintaining top quality customer service for a luxury hotel like the Ritz- Carlton. In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings