Evaluate the common shares of Shamrock Incorporated as an investment. Specifically, use the two market analysis ratios to determine whether the shares increased or decreased in attractiveness during the past year. Assume that Shamrock Incorporated paid the full amount of preferred dividends.

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2014 2013 Net Income.... Common Shareholders' Equity Preferred Shareholders' Equity, . . ". ".$117,000 $113,000 30,000 30,000 at Year-End (130,000 shares887,000 800,000 370,000 370,000 496, at Year End (3,700 shares) Market Price of Common Shares at Year-End..... 9.40 11.63