Examine the new-product-planning process assuming a platform strategy is being used by the organization (see Exhibit 8.10).

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Examine the new-product-planning process assuming a platform strategy is being used by the organization (see Exhibit 8.10). How does the use of a platform strategy alter the planning process?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:02 AM

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Examine the new-product-planning process assuming a platform strategy is being used by the organization (see Exhibit 8.10).

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In a platform strategy the team assumes that the new product wil...View the full answer

Strategic Marketing

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