Examine the set of activities in Table 10-2 and categorize them as belonging to one of the following categories: people ("who"), process ("how"), and technology ("what").

TABLE 10-2 Key Steps in a Data Quality Program Motivation Step Get the business buy-in Show the value of data quality management to executives Conduct a data quality audit Understand the extent and nature of data quality problems Establish a data stewardship program Achieve organizational commitment and involvement Improve data capture processes Overcome the "garbage in, garbage out" phenomenon Apply modern data management principles and technology Use proven methods and techniques to make more thorough data quality activities easier to execute Apply TQM principles and practices Follow best practices to deal with all aspects of data quality management