Explain how out-of-home and support media might be used as part of an IMC program. Take any

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Explain how out-of-home and support media might be used as part of an IMC program. Take any of the media discussed in the chapter and explain how they might be used in an IMC program for automobiles, cellular phones and Internet services.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:34 AM

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Explain how out-of-home and support media might be used as part of an IMC program. Take any

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Outofhome and support media can be used to achieve a number of communications objectives awareness a...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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