Explain how the business market differs from the consumer market for a product such as automobiles.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:20 AM

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Explain how the business market differs from the consumer market for a product such as automobiles.

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In some ways business markets are similar to consumer markets Both involve people who assume buying ...View the full answer

Principles of Marketing

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