Explain reference groups and the criteria used to classify them.

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:57 AM

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Explain reference groups and the criteria used to classify them.

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A reference group is a group whose presumed perspectives or values are being used by ...View the full answer

Consumer Behavior Building Marketing Strategy

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