Explain some of the reasons marketers are shifting their budget allocations from traditional to digital and social

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Explain some of the reasons marketers are shifting their budget allocations from traditional to digital and social media. What are some of the advantages and disadvantages with this reallocation?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:41 AM

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Explain some of the reasons marketers are shifting their budget allocations from traditional to digital and social

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The world is becoming x or already has become x a digital world Almost everyone is on the Internet a...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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