Explain the characteristics of effective objectives. Why is setting objectives important? (LO 3: Develop a strategic plan

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Explain the characteristics of effective objectives. Why is setting objectives important? (LO 3: Develop a strategic plan for a business using the nine steps in the strategic planning process)
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Entrepreneurship and Effective Small Business Management

ISBN: 978-0133506327

11th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

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