Explain the classification scheme of the channel participants shown in Figure 2.1. FIGURE 2.1 Classification of Channel

Explain the classification scheme of the channel participants shown in Figure 2.1.

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FIGURE 2.1 Classification of Channel Participants All channel participants Do they perform negotiatory functions Member participants Nonmember participants Contactual organization (Marketing channel) Facilitating agencies Producers and manufacturers Wholesale intermediaries Intermediaries Retail intermediaries Consumers Final uscrs Industries Transportation firms Storage firms Advertising agencies Financial firms Insurance firms Marketing research