Explain the concepts of share of customer, lifetime value of a customer, customer equity, and customer prioritization.
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Because it is always easier and less expensive to keep an existing customer than to get a new custom...View the full answer
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Related Book For 
Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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