Explain the difference between primary and secondary research and between quantitative and qualitative research.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

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Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:22 AM

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Explain the difference between primary and secondary research and between quantitative and qualitative research.

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Primary Research Information that is collected for the first time from original sources is called primary research To obtain it companies and their ag...View the full answer

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