Explain the differences between value-based pricing and costbased pricing.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:39 AM

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Explain the differences between value-based pricing and costbased pricing.

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Costbased pricing is product driven The company designs what it considers to be a go...View the full answer

Principles of Marketing

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