Explain the four steps in the video production process.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:31 AM

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Explain the four steps in the video production process.

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Step 1 is message design Get client approval on the advertising strategy Choose the message format Create a key frame Write the script Storyboard the action and scenes Get client approval of script an...View the full answer

Advertising & IMC Principles & Practice

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